[DAC] FW: [Artfound-list] A Call for Artists for the 2006-2007 Artist'sProfessional Toolbox Program

[Joyce Linehan]

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From: artfound-list-bounces at artistsfoundation.org
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Sent: Wednesday, August 02, 2006 3:20 PM
To: artfound-list at artistsfoundation.org
Subject: [Artfound-list] A Call for Artists for the 2006-2007
Artist'sProfessional Toolbox Program

News from the Artists Foundation
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The Volunteer Lawyers for the Arts of Massachusetts (VLA) is accepting
applications for the 2006-2007 "Artist's Professional Toolbox" program.  The
Toolbox is a program designed to empower emerging and practicing artists to
succeed in the business aspects of being a professional artist.  Initially
offered in 2005-2006, the Toolbox has been praised by participating artists
as a comprehensive and empowering program which has helped them take charge
of their careers and achieve their goals: 
 
 “Thank you for developing the APT program and more – letting me be a part
of such an opportunity. . . 
It has been spectacular and has given me connections and tools that I have
been searching for by means of trial and error.” 
2005-2006 APT Participant 
 
The Toolbox curriculum was developed in response to surveys and focus groups
of over 800 working artists, as well as input from gallery owners, art
dealers, museum directors and other professionals, to give artists the tools
they need to succeed at the business of being a professional artist.  The
program addresses three main areas identified as being of chief interest to
artists: career planning, marketing, and financial/legal issues. Over the
course of 8 months, including an initial day and a half long retreat,
artists learn and practice a host of career-enhancing skills, including: 

*   Clarifying your own career goals and making a plan to achieve them, all
under the guidance and personalized attention of a professional career coach
*   Marketing strategies, including understanding your customer base,
positioning yourself in the market place, branding, developing your own
personal marketing plan, and more 
*   Effective networking, including mastering your “elevator speech,”
talking about your work in any situation, and setting yourself apart 
*   Participating in a portfolio review by gallery owners, directors of
visual arts organizations, grant makers, residency program directors and
more 
*   Building a supportive network of fellow artists and gaining the value of
feedback through structured and facilitated peer groups 
*   Negotiating so that everybody wins, and managing conflict resolution
when everyone doesn’t 
*   Understanding copyright infringement, contract snafus and real estate
problems 
*   Financial planning, including tax and estate planning strategies
tailored to your needs as a working artist
*   Managing your time to achieve these and other goals! 
*   And Much Much More! 

.
 “My goals have become better defined and I feel that I am pursuing them on
a somewhat organized, efficient, knowledgeable path.  
I feel that I am definitely better prepared to embark in the direction of my
goals than I was before I took this course.  There is less mystery. 
I feel that I definitely have tools in my toolbox that now fill voids that
created great anxiety before taking this course.”             
2005-2006 APT Participant 


For more information about the program and an application form, please visit
the VLA website (www.vlama.org) and click on the "Artist's Professional
Toolbox" link.
 
 
 

    

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